When you want a day that is a little louder than a quiet stretch of sand, Fins Up! is the answer. It is the beach club at the Margaritaville resort by Times Square: a big heated lagoon-style pool, a swim-up bar, cabanas, a stretch of beach with loungers and umbrellas, and live music through the afternoon. Bar and food service comes to your chair, so nobody has to move much.
Day passes are sold to non-resort guests, and this is where you want to pay attention. Pricing is dynamic and changes with demand, so the same pass can be budget-friendly midweek in the off-season and fairly steep on a holiday weekend. Check the current rate online before you plan a day around it, and book in advance when you see a price you like.
It is most fun in the afternoon and into sunset when the music picks up. Families are welcome, and there is a kids’ splash area. If you’d rather keep it simple, the resort’s beachfront bars are open to the public without a pass.
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